The Ron Popeil Effect


Music: “Mr. Popeil” from Permanent Record: Al In The Box by “Weird Al” Yankovic. Released: 1998.

Ron Popeil 'pitching' his 'Chop-O-Matic'

Ron Popeil ‘pitching’ his ‘Chop-O-Matic’

If you are a foodie, a cook, or an insomniac, you will probably have heard of Ron Popeil….King of late night infomercials, master of pitching kitchen gadgets and appliances and consummate inventor. Over the years he has gathered a cult following (even a song written about him by Weird Al Yankovitz! Click the button above to play the song)

When I was growing up, my Mom didn’t have all of the latest kitchen gadgets, but I do remember some of them. I recently purchased a copy of ‘But, Wait! There’s More!’, written by Timothy Samuelson, about ‘The Irresistible Appeal and Spiel of Ronco and Popeil’.

Back in the early 1950’s, Ron Popeil, son of Samuel J. Popeil, began inventing really useful kitchen gadgets to save the homemaker time: “Kitchen Magician”, “Chop-O-Matic”, “Dial-O-Matic Food Cutter” and more. Reading Samuelson’s book was pure nostalgia. I remember that my Mom had ‘Popeil’s Donut Maker’, even though she rarely made donuts.

But Wait!  There's More!, by Timothy Samuelson, 2002

But Wait! There’s More!, by Timothy Samuelson, 2002

Ron Popeil's Donut Maker

Ron Popeil’s Donut Maker

She also had the “Chop-O-Matic”, which was a nifty gadget that chopped vegetables, nuts, etc. She never let my sister or I near it, though, which was fine with me. With its very sharp ‘rotating stainless steel blades’, you could do some serious damage to small fingers, especially if your sibling was mad at you. She never progressed to the wonderful “Veg-O-Matic“, much to my disappointment. According to the ads, in one minute, you could produce 10,000 miniature dice potatoes, 300 onion slices or 700 French Fries! Wow! How can you beat that for speed and efficiency?

Every year for many years, my Mom and Dad would take my sister and I to the annual late summer/early fall event, known as the “Canadian National Exhibition”, or “CNE” to the locals. It featured the usual rides for kids, the horse barn, the cow barn, the “General Electric Kitchen”, peddlers and hawkers selling everything from corn dogs to cotton candy, and much, much more. For us little kids, it was ‘awesome’, although we weren’t using that term then. I always remember, though, that in the building, where the General Electric Kitchen was staged, there were numerous vendors pitching to the audience and nowhere was this more apparent than in the booths with ladies and gentleman in aprons, slicing, dicing and chopping with a variety of whatchamacallits and whirligigs. I was always fascinated (in addition, as Ron Popeil was so fond of saying “But, Wait! There’s More!, which translated into a variety of chopped goody giveaways to us kids!)

Much later on, Ron added new lines to his gadgets, many of which were not kitchen products, manufactured under his firm, Ronco Teleproducts: “Ronco Cordless Electric Miracle Broom”, “Ronco Outside Inside Magnetic Window Washer”, “Buttoneer”, “Cordless Electric Smokeless Ashtray” and many more. But it is the kitchen products I remember the most. In 1998 came the “Showtime Rotisserie & BBQ”, modeled after his earlier 1950’s version, the “Roto-Broil” rotisserie.

Ron Popeil demonstrating yet another of his kitchen time-savers!

Ron Popeil demonstrating yet another of his kitchen time-savers!

How many Ron Popeil kitchen gadgets and appliances did your Mom have? Did she have the “Mince-O-Matic Seven”? The “Whip-O-Matic”? The “Grate ‘n Shred”? How about the “Veg-O-Matic”? (you remember the one: it slices! It dices! ‘Saves the housewife hundreds of food-preparation hours!’) The “Egg Scrambler”? (scrambles the egg, while still inside the shell. How cool is that?) “Automatic Pasta Maker”? “Potato Chip Machine”?

There’s no question that Ron Popeil changed the cooking habits of many home cooks from the 1950’s right through the 1990’s. A master pitchman and a master inventor!

Ron Popeil, 'Salesman of the Century' !

Ron Popeil, ‘Salesman of the Century’ !

About vintagecookbookery

Cookbook lover and collector with a burgeoning collection of cookbooks. Reading and researching food trends, history of cooking techniques and technological advances in cooking, what we eat and why and cookbooks as reflectors of cultures is a fascination for me. As of November 7th, 2013, I hold the current Guinness World Record title for the largest collection of cookbooks: 2,970 at the official count on July 14th, 2013 (applaud now, thank you very much!) The current (unofficial) number is now 6,500. What next? More shelves?
This entry was posted in Cookbooks, Cooking, Cooking and Social History, Cooking Technology, Eating, Food Fads, Food Trends, Uncategorized and tagged , , , , , , , , , , , . Bookmark the permalink.

1 Response to The Ron Popeil Effect

  1. Hello.This post was extremely interesting, particularly because I was looking for thoughts on this topic last Thursday.

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